AD REVIEW: BBlunt dry shampoo ad

Image source: https://www.youtube.com/watch?v=pERBNdqq0kI

Hello, hello, hello and hello again! This is a new series in my blog and I decided to call them 'Ad Reviews ', simply for what they are - review of the advertisement of the product. Ads are so important in the marketing of the product. They can build excitement, enough to go and purchase the product, even before the pros and cons reviews of the product are out. Such is a kind of ad for Bblunt dry shampoo. It has actually inspired me to start this ad review series, so I will dedicate the first review to it too.

If you haven't heard of or seen the Bblunt range of shampoos and other hair products, one look at this ad and you will get the picture! I first saw the ad on YouTube, but I reckon it is actually being called an anthem rather than being labelled a lengthy ad. It is young energy that these products are targeted for and the ad is oozing young, fresh and lively vibes. It won't take a bakers man to tell that these products are Adhuna's babies (Adhuna's fame to claim was being the hairstylist for the movie Dil Chahta Hain). Didn't spot Adhuna in the ad? She is the centre stage of the commercial , playing out the role of a rock and roll singer, compelling the consumer to "buy the dry shampoo" at the end of the ad. It is indeed laudable how effortlessly she blends into the rest of the 20-something crowd in the ad.

This is probably the first dry shampoo to be advertised in India and also the first to star Indian YouTubers, all from the beauty niche. You might be wondering who are all these fresh faces but most of them are pretty well known faces in the YouTube community and the Blogging sphere. Yes, that is a welcome change from just starring popular actresses and a novel idea indeed to rope in the YouTube stars, as this now guarantees double propagation! All their followers on YouTube are sure to check out there reviews on the product as well. The faces that I recognized are Sherry, Komal, Sonal, and Debashree.

Even though dry shampoo is new to India, the ad explains it all as to what it is, and how it is to be used, all in a sing-song catchy tune with some rather double entendre lyrics (quickie, one constant affair, booty call...) and its quirky catch phrase "dirty little secret" that will help you "get back to life".  That one phrase is enough to garner attention as every girl can relate to that missing out on outings or not stepping out of the house because of greasy, un-shampooed hair. This claims to help to get back to life, what a life saver! Not to mention the various roles the girls were playing, from a  corporate chic dancing in board room meeting, to an air hostess, to college girls, to laid back girls pillow fighting. The vibe is naughty and definitely catches ones attention. The ad ends on a party note, and in the rather lengthy ad that it is, one tends to get lost in its vibe but the ending is a powerful reminder of why the product is a dirty little secret and also promptly pushes the audience to "buy the dry shampoo" which is the last sentence spoken by Adhuna as she steps out of the crowd. Unique! Lol, I've never heard that before!

Being the first dry shampoo in India (at least to be publicly advertised), it definitely spiked my curiosity in the product and the ad was so much fun. It seemed like if all those girls rocked the dry shampooed look, then it is a must try product. These are my take aways / observations on the ad:

• It looks like a regular can of hair spray, just hold it 6 inches away from the hair and blow away. 
• The mist however is noticeably whiter, denser and doesn't disappear into thin air, unlike the hair setting sprays. It's different for sure.  
• Then it is apparently fair to use on a daily basis. 
• It is also apparently easy to use anywhere, anytime. Just shake, spray and rub.
• It may be used in the morning, night, or just whenever the need may be.
• However, it was difficult to even spot one head of hair that looked glossy, or even good enough to sell the product, There were too many faces, firstly, and the camera captured their well done faces and skimpy outfits better than it did their hair. 

So, overall, I am impressed with just the ad itself. From the concept, to Adhuna, to the Youtubers, all were unique and a refreshing breathe of fresh ad air! Lol!

If you haven't already seen the video or are hooked to watching it again and again, here is the YT link.